UX Researcher Driving Product Strategy Through User-Centered Insights.

I uncover the "why" behind user behavior to help teams build better products. My work transforms complex data into clear, actionable recommendations that bridge the gap between user needs and business goals.

UX Research Projects

  • Outdo MVP Research

    A foundational research project to understand student study habits and inform the product roadmap for a new EdTech tool.

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  • Apple Store Ethnography

    An ethnographic field study to uncover the diverse user behaviors and social dynamics within a retail environment.

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  • Quantitative Study Design

    Designing a quantitative study to measure the impact of real-world experience on graduating seniors' confidence in entering the workforce.

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  • WarBot

    A Research-Driven Game Concept where we used player research to design, prototype, and pitch a new deck-building card game.

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